Undoubtedly, we are all used to the fact that the color of the taxi is yellow. Meanwhile, the yellow color of the taxi is due to a man named John Hertz. It was thanks to him that the world acquired classic yellow taxis. Besides, he was the founder of Hertz Corporation (founded in 1910). In particular, the company provided services in the field of car hire – the pride and heritage of the Americans.
How did this amazing person manage to achieve such a result? Everything is simple enough. Born into a poor family, John earned his initial capital through car sales. And to overtake competitors, they invented a fairly simple and original idea – to take as a fee for a new car an old buyer’s car. In addition, Hertz repainted old cars into yellow color and used as a taxi! This is how the first public taxi in the US, called Yellow Cab, appeared.