History of jeans
Everybody all over the world wears them- presidents, workers, students, pop stars… They will always be in fashion.
The first pair of jeans was invented by Levi Strauss.
The discovery of gold in California in 1848, made many ambitious young men rush there to strike it rich. Twenty-year-old Levi Strauss was one of them. He was a cloth seller in New York, and he took a few bolts of canvas cloth to sell on his journey to the West. In 1850 he reached the land of gold. It turned out that ‘up in the diggings’, where the miners worked, pants wore out very quickly. Levi took the canvas to a tailor and asked him to stitch a pair of pants. This is how the very first pair of jeans was made. The miners were the first persons in the world to wear jeans.
In 1886, Levi stitched a leather label on his jeans showing a pair of pants that were being pulled between two horses. This was to advertise how strong his jeans were.
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