For many designers red is one of the most beloved. This rich, vivid color in the spectrum is the first, and this is why it is the most active. Red is preferred by active, energetic, excitable people. The color represents the energy, the will to victory, a breakthrough power, it always gets what it wants (way to achieve depends on the shade). It loves to be first, but not always successful because of its destructive qualities. Given the power to love, it has property to hate passionately, passionately believe, etc. Indeed, red forces are active, the color gives strength and inspires, represents victory and the ability to correctly strike. Besides, this color controls the sexual relationship, and can push for gender convergence, even when there isn’t a true desire. Passion is its positive aspect and a negative – a perversion.